Social Media Bootcamps B2B Sales & Marketing Professionals
Introduction: How Social Media is Changing the Game (and How to Capitalise)
This seminar outlines the reasons why B2B buyers are changing their behaviour, using social networks to seek advice before they approach vendors and service providers. The implications of this for B2B sales and marketing professionals are discussed and a checklist is provided to introduce Social Media best practice. Linkedin, Twitter and various “social listening” tools provide practical illustrations.
Duration: 1.5 hours
Developing Strategy: Full Day Bootcamp
In this 1 day action oriented “bootcamp” each team of up to 3 individuals from one organisation will focus on creating a framework for a Social Media strategy to suit their unique business needs. In doing so, attendees will map Social Media workflows to buyer behaviour and preferences.
Duration: 1 day
Skills Development: Leveraging Social Media for Sales Success
Buyers have changed how they buy and they want to engage with sales teams later and later this is the opposite of what sales people need to happen! If we cant engage early, we may never find out about the deal and we will certainly open ourselves up to more competition. In this skills development seminar you will walk away knowing how to spot opportunities, be prepared to engage with the buyer, build targeted prospect lists, stay up to date on current issues in your target market and publish credible content to show buyers you understand their issues without having to write anything yourself!
Duration: 4 hours
Event Schedule:
Please contact us for more information.
‘Thank you Bruce - demystifying Social Media is no easy task and you successfully covered all the areas most relevant to business today - right from understanding through to action. By highlighting the array of tools and resources (content!) available I left knowing exactly what I have to do and implement now with a lot more confidence. Highly recommended!’
Peter Engelhardt,
Creative Brew
