Strategic marketing is closely linked to business strategy. It adds the question 'what type of business are we' to those of 'where are we now' and 'where are we going'. Marketing opportunities are often identified through the strategic planning process and market (customer) input is an essential ingredient in the mix.
Carpe Diem specialises in identifying marketing opportunities that align with a company's vision and will support its growth. Once agreed, these opportunities begin to drive the marketing planning process.
In building a strategic marketing plan, Carpe Diem ensures that the recommended actions match the resources and abilities of the organisation, resulting in a plan that is achievable and measurable. Other facets of Carpe Diem's strategic marketing service include customer value research, qualitative market research and brand development.
Carpe Diem runs a series of training courses for members of the Microsoft Partner Community. These courses are also available to companies or individuals who want to improve the effectiveness of their sales and marketing efforts. Click to register your interest.
Course Outline:
This two-day interactive training course introduces participants to key concepts associated with effectively selling a 'solution' before the prospect recognises the problem. more...
Course Outline:
This two-day interactive workshop will provide participants with a tested methodology to efficiently generate and win more sales opportunities through a 'solutions-based' approach to selling. more...
Course Outline:
Participants are provided with a process and a workbook to develop a strategic marketing plan, as well as related campaign plans, for their own business. more...