Bruce Rasmussen is the founder and Managing Director of Carpe Diem Consulting, continues to be part of the organisation’s core consulting team and is an active business speaker and writer.
An accomplished business speaker
An engaging and charismatic speaker, Bruce’s fresh and dynamic approach has captured many business audiences both in Australia and overseas. Bruce’s high impact presentations leverage extensive experience and are delivered in a practical and relevant way enabling audience members to walk away with insights and tools that they can quickly implement within their own organisations.
Specialising in the areas of sales, marketing, and strategic and business planning, Bruce’s presentations are both refreshing and thought provoking. In recent years, they have informed, motivated and entertained clients from, or on behalf of, various organisations, including Westpac Business Banking, Australian Information Industries Association, Microsoft Australia and NZ, and the Queensland Government’s Department of State Development.
A tailored and targeted approach
The experience gained working across different organisations and industries enables Bruce to create a tailored presentation to suit the unique theme and objectives of a specific engagement. Whether addressing CEO’s, Sales or Marketing Managers and/or their teams, Bruce’s previous presentation topics include:
- B2B sales strategy
- Enhancing sales force productivity
- Strategic marketing and selling for IT firms
- Improving customer communication
- Business in the new economy
- Common marketing sins and how to avoid them
- Developing and promoting service products
- Customer satisfaction as a predictor of both initial and repeat purchase
Read Bruce’s work
Bruce is well known to many as the author of a range of thought provoking articles in the areas of business strategy, sales and marketing. Click here to visit his blog.
Testimonials
Click here to read what audiences are saying about Bruce’s presentations and Carpe Diem training courses. Below is a snapshot:
“Awesome. Just love Bruce; he's an excellent presenter. We're constantly striving for consistency on both the technical and sales sides of the business and Carpe Diem's courses have helped us to achieve this.”
"...a very powerful two days! It has made my time more productive as I am no longer chasing unqualified leads..."
"Obviously based on real-world experience, provides an excellent basis for enhancing solutions based selling outcomes..."
Bruce’s background and qualifications
Bruce Rasmussen is the Managing Director of Carpe Diem Consulting, a provider of market-leading consulting services to businesses throughout Australia and Asia, which he founded in 1999.
Currently in his third career, his results driven and engaging approach has seen Bruce succeed in a number of various roles. Initially a secondary teacher, Bruce also has over a decade of experience in senior sales, marketing and management within the IT industry.
MBA qualified, Bruce consults to clients in a range of business areas including strategic planning, strategic marketing, and all facets of business to business sales and sales management.
Bruce and Carpe Diem's team of experienced professionals have provided strategic advice and innovative ideas to organisations like Westpac, Queensland Transport, Microsoft Australia, New Zealand and Asia-Pacific, PMP Limited, Getronics, Surf Lifesaving Qld, and Optus Business.
Contact details
Bruce Rasmussen
P: +61 414 878 714
